showing up for racial justice.

Copywriting. Mobilization Strategy.

seed.

Starting dialogue that changes hearts and minds often begins with family and friends. Since Trump has taken office countless men are being called out for sexual abuse, the Standing Rock Sioux Tribe has been displaced to build a pipeline. Meanwhile, Puerto Rico is still struggling to recover from Hurricane Maria and white supremacists are marching through our towns.

These issues are systemic, but family gatherings present an opportunity to have breakthrough conversations and help your relatives or friends see the world from a different perspective. Sixty-three million people voted for Trump, which makes it very likely that you’ll have to face Trump supporters this holiday season – or at least a “well-meaning” racist uncle.

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Showing Up for Racial Justice (SURJ) utilized an SMS broadcast program to help people challenge racism at the holiday dinner table. You can text SOS to 82623 to get talking points on relevant current events to engage with your family and friends. If you are still stumped, you will be provided a comprehensive discussion guide on race. You can even download a placemat about indigenous justice!

harvest.

The SURJ Holiday Hotline had over 10,000 poll responses with over 6000 people subscribing to the SURJ mobile program. With this list, users tapped into a growing network that provides resources, support and training to help dismantle white supremacy. The most common talking points from the poll responses were about immigration and the economy.