Black Out for Human Rights.

Copywriting. Mobilization Strategy. Social Media. Graphic Design.

seed.

While Hollywood was celebrating its breathtakingly terrible track record of inclusion and diversity during the 88th Academy Awards ceremony on Sunday, February 28, another star-studded event focused on bringing justice to to a community in crisis took place on the other side of the country in Flint, Michigan. Blackout for Human Rights among partner groups organized a concert fundraiser to benefit those affected by the water contamination crisis in Flint. The event was live streamed online via Revolt TV to thousands of viewers and included performances by Janelle Monae and Stevie Wonder.

grow.

The primary ask at the event was to text JUSTICE to 83224 from their mobile phone and clicked on a link to donate. Creating graphics, social media strategy, a strong script, and involving influencers helped bring in a massive outpouring of attendees, viewers, and more to effortlessly donate to the #JusticeForFlint Fund.

harvest.

In just one day, Blackout for Human Rights built a membership base of 10,000 new SMS subscribers and the #JusticeForFlint fund received 4,000 contributions totaling over $150,000. Forty percent of people who joined the SMS list also made a contribution – an exceptional action rate. The hashtag #JusticeForFlint was the second-highest organic trending hashtag on Twitter nationally, topped only by the Academy Awards Oscars hashtag.