community justice action fund.

Website | Full-Stack Development | Design | CRM Integration

seed.

Every year, 40,000 people in America die by gun violence, disproportionately impacting black and brown people. Yet there are proven solutions that can help to dramatically reduce gun violence in communities around the country which go largely unnoticed and underfunded. Communities of color in particular have been left behind in the strategic conversations and leadership roles around solving these issues. The Community Justice Action Fund (CJAF) seeks to change that by shifting the conversation on gun violence prevention and leading with the people closest to the pain of everyday gun violence. 

grow.

The Community Justice Action Fund (CJAF) needed a website to reflect their work of building power for and with communities of color to end gun violence. The site needed to speak to both policymakers and the people closest to the pain, drive action from both audiences. While grounding the brand with aspects of the gun violence prevention movement, CJAF’s site brings together a fresh approach to the movement that speaks truth to power in the halls of national, state, and local legislators. The design brings out the strength of the people most affected by gun violence and centers CJAF’s important work in creating tangible, sustainable impact to drastically decrease gun violence in and against communities of color. In addition, the site seamlessly integrates the Action Fund’s CRM of choice, thus allowing CJAF to grow their movement right on their site while also integrating in all aspects of their marketing, fundraising, and advocacy strategy.

harvest.

Within six months of the launch, the site garnered thousands of views. The cities most impacted by gun violence around the country - from Boardman, Oregon to Washington, DC - accounted for the majority of the views. Calls for action on the site converted between 20-30%, particularly campaigns that involved custom page builds and graphic design such as social media shareables and one-pagers to drive traffic to specific action items.