daily action.

Copywriting. Mobilization Strategy. Social Media.

seed.

After the election of Trump people were looking for an outlet to take action against him, his administration and the majority Republican congress. Daily Action follows the news cycles closely to determine where we can collectively make the greatest impact, and organize actions to make our voices heard loud and clear. The point is to remove the hurdles from civic engagement.

grow.

To join the Daily Action team, users simply text the word DAILY to the number 228466. Daily Action subscribers receive a text every workday with a relevant issue and a way to get involved either at the Federal or local level. The actions are often phone calls to congress or a corporate entity, petitions, or information about events. The subscribers grew exponentially leading up to and during the Women’s March when the keyword/shortcode and website were shared at rallies, on protest signs, and on social media.

harvest.

Daily Action’s 300,000 subscribers have made over 1 million calls, connecting constituents to their elected officials for more than 3 million minutes. Daily Action helped protect Obamacare, get the First National Bank of Omaha and Visa to divest from the NRA, called for a special counsel in the Russia Trump investigation, delayed confirmation hearings, and many other victories through grassroots pressure campaigns.